Research is meant to be a critical thinking or an intellectual investigation to explore, observe, interpret and discover hidden scientific knowledge of a subject relevant to the requirements of a society. The goal of scientific research is to generate innovative ideas, reviewing literature, developing research protocols and proposals, and analyzing data to conduct research ethically. The importance of research contributes to knowledge and understanding of the world. Office of research, Innovation and commercialization (ORIC) work is based on such laws in promoting research culture in the universities. The main aim is to focus on innovation in research and to initiate the commercializaition of research-based products built on the market needs. The establishment of ORIC in the universities faces huge challenges as it needs to be made completely utilized for bringing innovation in research through proper systemic way following its role and importance among advanced countries across the world.