Center for Health Communication (CHC)

Dr. Syed Arshad Sabir

Vision & Mission

The vision & mission of (CHTP & CHC – RMU) is based on the philosophy of shifting the notion of “healthcare for the people” to the “healthcare by the people” by empowering individuals & families with information and skills which they need to behave appropriate in all matters pertinent to their own, family & communal health.
We dream to transform people of Rawalpindi through behavior change communications & other health promoting public health interventions into a community which would be healthier, health-literate, having health prone attitude & right behaviors by year 2029.
This initiative intends to combine university intellect and community strengths under a consequential mechanism for a visible health gain by the people of Rawalpindi. CHC aspires to be highest resource for community health promotion as a part of medical university in the region and over the country.
Health development through behavior change communication. Rawalpindi Medical University Communication for health awareness program was established (2018) to involve potential areas of the subject of community medicine & public health, strengths of the subject faculty, and medical students in the public health practices beyond the campus & conventional limits in the service of the community living in close vicinity of the un

 Health message development to dissemination: under concept of “0ne-hundrad community touch-points”-project. (100CTP-Project)

Note from the desk of Vice Chancellor

Working for better health of the people who are apparently normal and are at homes is itself a great challenge for healthcare professionals. It needs one’s high intellect, professionalism and exceptional endeavor for the purpose. This program has a great cause of human service beyond responsibility. Rawalpindi Medical University Community health transformation program (CHTP) is delivering a multidisciplinary effort under umbrella of department of Community Medicine & public health. This model is trying to set new trend in practice of public health in teaching medical institutions and hence would play an effective role in health development of people of Pakistan after its country wide extrapolation in future.


The RMU Community health transformation program (CHTI) comprises three inter-related work circles

This is community outreach component of RMU Community Health Development initiative. It aims to improve the health status of people of a selected community in close vicinity of the University (a union council) primarily through communication for desired behavior change in matters of health at individual & communal level. Other than community based training of the future doctors it is determined to employ all workable public health interventions to promote people’s health within means of university. Its agenda is to transform the targeted community in a time frame into a community which would be healthier & performing better in matters of health than before. It is a community based Program to integrate the university high intellect including faculty, PGTs, students and other relevant resources within the community for health uplift of the people. The selected community will serve as a site for community learning as well as of community serving.

This aims to promote “health literacy” in the population of the region through all possible channels. Its mission is to improve health through information & education. This program has been initiated since August 2018. The people are accessed through high school students, teachers (preferably of govt. schools) and other community groups. Peoples are communicated on health issue of immediate relevance. Health education material is home-grown & tailored to community needs (developed in CHC RMU). Its strategy is to inform & educate people inscientifically identified areas of health needs in local community context. It is empowering peoples with knowledge needed to modify their attitudes and behaviors in matters of their individual and communal health. It is to remove barriers of ignorance to good health. It is to abandon risky behaviors and exposures to reduce preventable disease and death. It is a highly doable program and has been initiated without adding any financial burden to the university.

CHC is more a concept than a physical place. This is an institution based workstation in the department of community medicine & public health, NTB RMU. It serves as work place for planning & homework for first and second initiatives other than training of undergraduates, PGTs & community health workers in health communication, coordinating center, development of community need based IEC material & other tools for public health work. It also works as office of “Public Health Advisory” generation board and “Outbreak investigation cell”. CHC serves as base of CHTP and RMU-Communication for Health Awareness Program.


Community involvement
Partnership for Health
Resource Partners
Political Leadership
Educational Institutions of the Area Govt Private
Department of Community
Social Workers / Community Groups
NGOs in the Area Community Groups
Gynae & Obstetrics RMU 2. Healthcare delivery
Professional Groupsin the Area like Barbers-, Food-sellers-, hotels-,Medical Stores Unionsoffice etc in the Area.. Trade Unions or
2. Municipal Corporation
NGOs in the area
Target community
Who will deliver
Priority work
Who will do
Potential groups like
Faculty of CM & PH
School teachers & senior students
Medical students surveys
Health education
Health risk professions health risk