Center for Health Communication (CHC)
Vision & Mission
The vision & mission of (CHTP & CHC – RMU) is based on the philosophy of shifting the
notion of “healthcare for the people” to the “healthcare by the people” by empowering individuals & families with
information and skills which they need to behave appropriate in all matters pertinent to their own, family &
communal health.
We dream to transform people of Rawalpindi through behavior change communications & other health
promoting public health interventions into a community which would be healthier, health-literate, having health
prone attitude & right behaviors by year 2029.
This initiative intends to combine university intellect and community strengths under a consequential mechanism
for a visible health gain by the people of Rawalpindi. CHC aspires to be highest resource for community health
promotion as a part of medical university in the region and over the country.
Health development through behavior change communication.
Rawalpindi Medical University Communication for health awareness program was established (2018) to involve potential areas of the subject of community medicine & public health, strengths of the subject faculty, and medical students in the public health practices beyond the campus & conventional limits in the service of the community living in close vicinity of the un
Health message development to dissemination: under concept of “0ne-hundrad community touch-points”-project. (100CTP-Project)
Health message development to dissemination: under concept of “0ne-hundrad community touch-points”-project. (100CTP-Project)
Translational Model of Behavior Change
- It is the stage in which people are not considering changing their behaviour within the near future (defined as the next 6 months
- It is the stage in which people intend to change their risky behaviour soon ( defined as the 6months)
- It is the stage in which people intend to change in the immediate future (defined as the next month)
- It is the stage in which people have made explicit change to their behaviour, environment, and lifestyle for less than 6 months. These changes are observable and therefore seen as action-oriented.
- It is stage in which people continue their behaviour changes and do not relapse into a previous stage for more than6 months
- It is stage in which people are no longer susceptible to the temptation of relapse and ⦁ possess complete self-efficacy
"VISION-RMU"
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Community involvement
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Partnership for Health
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Resource Partners
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Political Leadership
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Educational Institutions of the Area Govt Private
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Department of Community
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Social Workers / Community Groups
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NGOs in the Area Community Groups
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Gynae & Obstetrics RMU 2. Healthcare delivery
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Professional Groupsin the Area like Barbers-, Food-sellers-, hotels-,Medical Stores Unionsoffice etc in the Area.. Trade Unions or
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2. Municipal Corporation
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NGOs in the area
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Target community
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Who will deliver
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Priority work
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Who will do
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Potential groups like
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Community
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Community
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Faculty of CM & PH
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School teachers & senior students
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Medical students surveys
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Environmental
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Health education
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Health risk professions health risk
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Health
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Healthcare
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Trained
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DENGUE ACTION PROGRAM
